Gut Check connects to your seller's platform data and tells you exactly where the reported numbers don't match reality — in minutes, not weeks, at a price that makes sense for sub-$2M deals.
No credit card. No spam. Early access when we launch.
We'll reach out when early access opens. In the meantime, feel free to share this page with other buyers who'd find it useful.
After spending time in the micro-acquisition space, one thing becomes clear quickly: small e-commerce financials are frequently inaccurate. Accounting practices vary widely, and the selling platforms themselves produce confusing, overlapping reports.
The problem is that the tools capable of actually verifying those numbers cost thousands of dollars and take weeks to deliver results. That's a reasonable trade-off if you're making one carefully selected offer. It's completely untenable if you're evaluating twenty deals to find the right one.
Independent buyers deserve the same financial verification that private equity gets — at a price and speed that matches sub-$2M transaction reality. That's what Gut Check is built to be.
Manual P&L rebuilds. Forensic review by a real analyst. Credible results — if you have three weeks and a few thousand dollars per engagement.
AI-powered document analysis built for PE firms reviewing VDRs on $10M+ transactions. Priced accordingly. Completely mismatched to your deal size.
Connect to seller platforms directly. Get a reconciliation report in minutes. Pay a fraction of what human diligence costs. Run it on every deal you're seriously considering — not just the one you've already decided to close.
Drop in the P&L and any tax returns the seller provided. Gut Check parses the claimed numbers automatically — no manual entry required.
PDF upload / CSVGrant read-only access to the seller's Shopify, Etsy, or Amazon store — or upload a CSV export directly. Connect Stripe for payment processor data. Optionally link bank statements via Plaid for deposit-level verification.
Shopify · Etsy · Amazon · Stripe · PlaidGut Check compares every data source against the claimed P&L. Discrepancies are flagged by month, category, and magnitude. You get a branded PDF report with methodology, data sources cited, and a clear verdict on whether the numbers add up.
PDF report · Downloadable · ShareableCross-reference the seller's reported P&L against actual platform transaction data, payment processor deposits, and bank feeds. Gut Check surfaces every month where the numbers diverge — and tells you exactly by how much.
Sellers and brokers make dozens of factual claims across emails, listings, and calls. Gut Check scans your deal communications and auto-generates a claims register — a complete log of every assertion made, cross-referenced against what the data actually shows.
Basic but fast: SDE calculation, debt servicing capacity, and salary extraction modeling. See whether deal economics fall within your target range before you invest time going deeper. Quickly expose overvalued listings and move on.
Connecting directly to Shopify, Etsy, Stripe, and bank feeds means the data comes straight from the source — not from a spreadsheet the seller prepared. That distinction is the entire point.
Gut Check uses a combination of AI models selected specifically for financial reconciliation accuracy. We continuously evaluate which tools produce the most reliable output — so you don't have to wonder whether pasting a CSV into a chatbot is good enough. It isn't.
We use enterprise-licensed AI with training turned off. The financials you upload and the platform data you connect are used to generate your report — and nothing else. That matters for sellers and brokers who need to know their data stays private.
Join the waitlist. Be first to access self-service financial verification for independent buyers.
No credit card. No spam. Early access when we launch.
We'll reach out when early access opens. In the meantime, feel free to share this page with other buyers who'd find it useful.